FABRIANO 

COVERS 

Made  by  Pietro  Miliani 
Fabriano,  Italy 


JAPAN  PAPER  COMPANY 
Importers  of  High  Grade  Papers 
from  China,  fapan,  Korea,  France 
Italy,  England,  Spain  and  Sweden 

109  East  31  st  Street,  NEW  YORK 
PHILADELPHIA  ::  BOSTON 


Fabriano  Cover  No.  626-C;  size  20  x  25 


THESE  PAPERS 

ARE  THE  PRODUCT 
OF  THE  FAMOUS  MILL  OF 
PIETRO  MILIANI 
AT  FABRIANO,  ITALY 


They  are  stocked  in  fourteen  shades  in 
size  20 y2  x  25 

All  four  edges  are  deckled,  a?id 
whereas  every  effort  is  made  to  main¬ 
tain  uniform  weight  and  color ,  the 
nature  of  the  manufacture  of  these 
papers  is  such  that  there  is  apt  to  be  a 
slight  variance  in  different  makings . 


APRIL  1922 


Fabriano  Cover  No.  1  -  Bis 
Size  20^4 x 25 


PRINT 

ON  PAPER  THAT  ATTRACTS 
BY  ITS  QUALITY 


Fabriano  Cover  No.  2 
Size  20^x25 


Fine  paper 

emphasizes  the  niceties  of  good  design 

. 

and  well-arranged  type 

Fabriano  Cover  No,  3 
Size  20^x2  5 


The  more  feminine  the  trade ,  the  more 
daintiness  necessary  in  advertising .  The 
first  essential  is  a  paper  that  reflects  the 
character  of  the  merchandise . 


Fabriano  Cover  No.  4 
Size  20^x25 


EXPENSE 

SHOULD  BE  CONSIDERED 
IN  THE  RATIO  TO  THE  RETURNS 
DESIRED 


Fabriano  Cover  No. 
Size  20^4  X25 


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To  successfully 

advertise  merchandise  of  quality 
the  printed  matter  must 
reflect  quality 


Fabriano  Cover  No.  6 
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Merchandise  that  is  representa¬ 
tive  of  quality  must  be  advertised 
in  a  manner  in  keeping  with  its 
own  plane. 

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To  advertise 

merchandise  of  quality,  the 
printed  matter  must 
reflect  quality 


Fabriano  Cover  No.  1 7 
Size  20^x25 


DISTINCTIVE  PAPERS 
WORK  HARD 
FOR  THE  BUSINESS  THAT 
REQUIRES 
THE  ATMOSPHERE 
OF  SUPERIOR  QUALITY 
IN  ITS 

PRINTED  MATTER 


Fabriano  Cover  No.  i  8 
Size  20^x25 


Distribution 


should  not  be  considered 
in  volume;  but  from  the 
standpoint  of  the  indb 
vidual  recipient. 


Fabriano  Cover  No.  19- 
Size  20^x25 


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The  only  impression 
many  of  your  customers  are  enabled 
to  obtain  of  you  is  through 
your  printed  publicity 


Fabriano  Cover  No.  20 
Size  20^x25 


One  of  the  simplest  ways  of  having 
your  message  read  is  to  make  it  dis¬ 
tinctive  and  attractive  by  the  use  of 
a  paper  of  quality. 


Fabriano  Cover  No.  626-D 
Size  20^x25 


Fabriano  Cover  No.  626-D 
Size  20^ X25 


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Size  20^x25 


Fabriano  Cover  No.  4 
Size  20^x25 


Fabriano  Covht  No.  3 
Size  20^x25 


Fabriano  Cover  No.  2 
Size  20^x25 


Fabriano  Cover  No.  I  -  Bis 
Size  20^x25 


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